Attorney Marketing

Internet marketing for attorneys is by and far the most efficient means of advertising available to attorneys. In fact, attorneys who use Internet Marketing have reported that over 75% of their business has been a direct result of online marketing.

Search Ranking Services – Also known as SRS, Organic SRS or Natural SRS; Search Ranking Services is the most powerful and cost-effective form of Internet marketing. Search Ranking Services is the process of improving the website’s natural ranking in major search engines. Via SRS, the search engine gathers the information about your business, the services offered, location, attorney names, and more. SRS is incredibly lucrative since you are paying only once to set-up our proprietary systems designed to establish the relevancy of your website to the search engines along with a small ongoing fee to build and maintain the rankings. While the investment is higher upfront in comparison to other forms of marketing, the long-term benefits are far greater.

Google Adwords – Pay Per Click (PPC) is an Internet advertising model used on Google search engines, in which advertisers pay Google only when their ad is clicked. If you would like to determine an instant spike in your website’s traffic, then you should consider implementing a Pay-Per-Click campaign. In a Pay-Per-Click campaign we will help select a list of keyword phrases that, as inputted in the search engines, will direct the patients to your ads. Pay-Per-Click campaigns are effective marketing means due to their ability to target particular regions and provide instant traffic through first page exposure.

Reputation Management and Google Places can help you mitigate the effects of damaging reviews and improve the image of attorneys online. It used to be 1 negative experience can influence 10 others. On the internet, you can expand that to influencing 100s and even 1000s. Just one of these malicious posts can cripple a firm’s reputation and dissuade countless potential clients from seeking services – leading to fewer customers, lost income and potential collapse. To help attorneys legally and effectively, we help attorneys rebuild damaged reputations by improving their online image. We also proactively scan these sites to mitigate the effects of future posts and resolve problem situations before they leave a lasting impression.

Social Media Marketing using Facebook and Twitter is another great way to stay in the forefront with existing clients and help attract new ones. You may post or tweet about client concerns or insightful questions. You may also offer Facebook only specials to increase your fan base. Social media is a means to give your business a personal touch so clients can get an idea of who you are and what you’re about. More and more, studies are showing that clients go online or social media first to find info and not to their friends. It’s a way of not having to ask friends a sensitive question.

MOBILE APPS is a newer technology that allows interaction with clients in very innovative ways. Brands your firm and puts you in front of a growing market. Did you know that a survey of wireless carriers revealed that over 285 million Americans are mobile subscribers, about 91 percent of the total population.  There are now more wireless devices being used in the United States than there are people, and Americans have doubled the amount of Internet data traffic they generate on smartphones, according to the trade group CTIA. One of the key features is the ability to send unlimited “push notifications” from your dashboard putting you in front of your clients with offers, promotions and special events.

Ask your Rep or Contact us today for a free evaluation of how your site performs in web searches relevant to your practice and to that of your competition.  Call 800-460-4934 ext 102 and be sure to mention ColumbiaList to receive special pricing.

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