Google Adwords is an advertising platform owned by the huge search engine company Google.  The Google platform displays ads in their search results on the right-hand column of the page results and typically in the first few top positions of the pages. Google charges for the ad whenever it is clicked on by someone therefore, Google Adwords are typically referred to a Pay-Per-Click Campaigns.

Pay-per-click campaigns can be very effective when used as part of an on-line marketing strategy and when combined with our Managed Marketing Services can help to dominate the local first page rankings.

To help you maximize the effectiveness of your pay-per-click campaign while controlling per click costs,

we will:

●          Research and identify the most popular local keyword phrase(s) searched by consumers on-line to find your type of business.

●          Properly set-up and configure your Google Adwords account so that it is optimized and your ads are only displayed to targeted users who have searched for your selected keyword phrase(s).

●          Monitor your Google Adwords account and regularly analyze click-through rates and make adjustments to lower click rate costs.

●          We do not mark-up the per-click costs. Your Google Adwords account is set-up and configured so that you are invoiced directly from Google at actual cost and within your daily budget as established by you.

Google Places is a business listing page within Google’s Maps Service. When you have a well-ranked website and your geo-keywords are optimized, you will rank higher in Google Places as well.

To help you get the most from your Google Places page and a higher ranking based on your location,

We will:

●          Set-up and configure your Google Places listing to ensure high visibility for local searches.

●          Identify the most popular local keyword phrase(s) consumers are using on-line to find your type of business and incorporate those findings into your set-up.

●          Improve your company ranking and visibility on Google Places while improving your on-line        reputation.

●          Pro-actively manage your reviews and build citations to consistently improve your rank in Google Places.

A visitor to a Google Places page that has been properly configured is more likely to become a customer. Google studies have shown that every 1 out of 5 searches is local.  Better Conversion.

●          We will perform in-depth research to identify the most popular search phrases consumers are using  online to find your type of   products/services in your city. We will then use your existing videos to obtain a first page video listing on Google for the number of search phrases contracted for in this Agreement.

●          We will not provide video ranking services for the same search phrase to any other business in the  same specialty/industry and located in the same city as yours. If one of your local competitors approaches us about video ranking services for search phrases not contracted for by you, we will notify you via email and you will be given a 24 hour first right of refusal period to contract our video ranking services for the additional search phrases.

●          If you choose our Video Ranking Services, upon receipt of a signed copy of this Agreement, we will charge $1.00 to you as payment for the first contracted search phrase, and we will immediately begin work on obtaining a first page video listing on Google for that search phrase.

Once a first page video listing has been obtained on Google for the first contracted search phrase, We will notify you via email that the video is ranked on page one of Google and will disclose the search phrase for which the video is ranking.  You will then be charged the balance of $499 for the contracted search phrase.

We will continue to manage your online video listing so it remains on the first page of Google for the popular search phrase(s) chosen on a month-to-month basis for $250 per month.

With our video ranking guarantee, your video is guaranteed to be on page one for the keyword search phrase(s) selected. The ranking guarantee requires a 6-month commitment.



What is Managed Marketing Services?

Managed Marketing Services utilizes advanced technologies to conduct in-depth market research and deliver a comprehensive list of keywords that consumers frequent in order to find your business.  Statistics show that only 2.5% of consumers read page two of Google results.  If you business does not appear on page one for your market centric keyword, you have a very limited chance of attracting new business.  With Managed Marketing Services, you are guaranteed to be on page one to maximize your exposure to your market.

How Does it Work for my Business?

Complex analysis is conducted on your niche market.  The analysis includes, what keywords trigger buying habits, what is the strength of your completion, what is the commercial intent of the consumer when typing in a specific keyword, what is the quickest and most efficient keywords to gain maximum market penetration.

Why Do I Need It?

In today’s economy having a competitive advantage can make or break any business.  With Managed Marketing Services, your marketing dollars are fully maximized for the greatest return on investment.  Most clients are able to increase their marketing efforts by as much as 50%.  This allows deep market penetration and a steady increase in sales.

MMS Investment Schedule

Based on broad keyword competition of 1,000,000 or less|Custom service offered for keywords with competition of more than 1,000,000.

With our ranking guarantee, you are guaranteed to be on page one for the keyword search phrase(s) selected. The ranking guarantee requires a 6-month commitment.

* * * MANAGED MARKETING SERVICES – FREE BONUS * * *

(Regular Price: $30/month)

You may have noticed that we didn’t include “hosting your website” in the list of Website Management services listed above. That’s because, if you hire us to manage your online marketing, we will include your monthly hosting for FREE!

* * * CUSTOM WEBSITE & MANAGED MARKETING SERVICE LISTING – FREE BONUS * * *

(Regular Price: $499)

If you contract us for both the “Custom Website” and the “Managed Marketing Service”, then we will provide you with our “Keyword Analysis” service… absolutely FREE!

KEYWORD ANALYSIS:

Our objective is to identify keyword phrases that are relevant to your business, enjoy a low level of competition, and which people are actually using in the search engines. To achieve this objective, we will:

• Conduct specialized market research of your business sector and geographical area from an internet marketing perspective.

• Investigate a wide range of keyword phrases relevant to your business that people are actually searching on right now!

• Apply proprietary metrics and processes to assess each keyword phrase for existing competition levels… so you don’t waste time or money trying to get ranked for terms that are overly competitive.

• Provide you with a full report of our research findings, along with a list of 10-15 recommended keyword phrases containing the lowest possible competition and maximum amount of searches.
• ·

Once the analysis is complete, we will use the identified keywords to improve both your on-page and off-page search engine optimization. For the on-page SEO, we will utilize keywords from the list wherever possible to optimize individual pages of your website. For the off-page SEO, we will use keywords from the list in articles, videos, and Google Maps listings.

By focusing your SEO on keywords identified via this analysis, your website will enjoy better rankings in the search engines more quickly.

Our objective is to provide you with a custom website that is economically priced, has a professional appearance, is easy for visitors to navigate, contains a wide array of functionality, and is extremely search engine friendly.

To provide you with the highest quality website that fulfills the above objective, we will:

• Register a unique domain name for your website.

• Use a search engine friendly framework on which to build your website.

• Design a custom header graphic for your website, with your logo prominently displayed.

• Set up the following web pages using content you provide to us:

• 1. The “home” page.
  2. An “about” page (for firm philosophy, etc.).

• Create the following SEO-optimized web pages using a combination of content you provide us and our SEO expertise:
  1. One page for each geographical location of your company.
  2. One page for each service you offer.

• Add a “news” section to your website. This will be done in the form of our proprietary WAM Platform (to make it as search engine friendly as possible) to which relevant articles and news items can be published on a regular basis.

• Create a “Free Consultation” page that includes a form for potential clients to fill out. The completed form will be received by one (or more) of your company’s employees via email (per YOUR specifications).

• Customize the footer of your website with your company’s name and a copyright notice.

• Set up a navigation menu on your website, with links to all pages as well as the “news” section of your website.

• (OPTIONAL – No Extra Charge) Include one graphic on each web page.  You can either provide us with high resolution images, or we can source royalty-free stock photos.

• (OPTIONAL – No Extra Charge ) Add one embedded video on any page of your website (video creation is not included with this “custom website” service; however, it is included in the “Video Ranking Listing” service.).

• (OPTIONAL – No Extra Charge) Install a “Google Analytics” code on your website… so you can track your traffic!

• (OPTIONAL – Additional Fee) Design a custom logo for your company. This logo will be prominently displayed on the header of your website. You will be provided with a copy of this logo that can be used on business cards, letterhead, etc.

Our regular price for a custom website as listed above (without a logo) would be: $1,899. However, we are for a limited time offering special reduced prices to ten businesses in the area.

. . . If you choose to hire us, we will build your website to the specifications above, for just $999 ($150 extra if you want us to design your logo).

RICH SCHOTT

Chesapeake Bay Sport Fishing

I have been using the services of WAM for the past year and I have to say that they have gone up and beyond my expectations. They have delivered all the results they initially promised and more. I have even referred a few other businesses as well that are currently having the same experience I did for my site Chesapeake Bay Sport Fishing. WAM has become our largest asset in our marketing budget.
Capt. Rich Schott

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It’s great to see our pages move up in the Google search and to see we had 1011 visitors to our website!

Thank you Brian for all your hard work for our company.

Lannette
Focus Telecommunications

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I just looked over the Web ranking email you sent and it was terrific news!  Thank you for all the hard work you have done to increase our rankings.

Have a wonderful day!

Lannette Gerbrick
Focus Telecommunications, Inc.
VP of Business Development

When it comes to answering your phones – You need the Power of a Person!

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I want to thank you both for helping us make the Focus website more advanced.

One of our sales people (Anne) answered a lead today that came from Google, this potential customer told Anne that we were the first company listed on Google (a truly wonderful surprise) and that she liked our website best of all she had looked at, because it told about our history and that Focus is a family business. Thank you for all your advice in how to set up the site and what to say. And a huge thanks for working through our words and putting us in first place!

We have been getting some good leads through your efforts, and have sold about 8% of those we have gotten. We sold about 75% of the referrals we have gotten through our own clients, so I am pretty happy with the 8% of Google leads.

We have appreciated all the hand-holding you have given us, and will sing your praises any time you want to use US as a referral!

Hugs,
Donna
Donna West
Focus Telecommunications, Inc.
301-421-1111
Direct 301-854-0284
ATSI Board of Directors

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Your report is EXCELLENT!
Your Screencast explanation concise and understandable even for the not geek.
Your service is A+.
Great job!
Steve
NJ Paintball Club

In today’s world of high speed digital commerce it’s vital that every small business maintains an internet presence. That’s a no brainer, however, having an internet presence and being found by customers are two different things. Tuning in to the keywords your customers use and providing content that fulfils their wants and needs and builds confidence in your company is a skilled chalange. But let me just start of by saying that Small Business SEO isn’t just about rankings, well its part of it, it’s the leading the horse to water part. You still have to get the horse to drink!

SEO in its most simplistic definition is simply a means to an end; it’s just about gaining rankings and getting visitors to your site. Well the SEO industry has matured a great deal in its short history, Small Business SEO Services go way beyond this basic interpretation. If they didn’t, the worth of SEO would be much less than it is and rather than having to turn business away, professional SEO’s would be sitting on their hand waiting for the next job to come along.

Has Reality Set In Yet

SEO is in demand not just because it drives search engine rankings, but because it drives sales and profitability. The thing is, top search engine rankings don’t necessarily correlate to increased sales, unless you target the right keywords that attract the right customers and provide them with the information that they seek. Yet, every day businesses all over the world businesses launch websites thinking that sales will just automatically happen. It doesn’t take long for reality to set in.

If this is the stage you’re at it’s worthwhile considering your options, how do you get visitors to your website and get them to buy the products and services you provide?

How Much?!!!!

Often when I break the price to a client there is a long pregnant pause while it sets in, after which the response “How much?” is uttered a tone that can only be described as a full octave higher than then the clients normal pitch. SEO comes with a large price, after all, you are buying the expertise of someone who can turn an also ran into a racing certainty.

And therein lies the risk for small business, it can represent an investment that can rob finances other vital areas of your business. But there is a better way that is slowly being adopted by the SEO industry and one that completely removes the financial risk.

Pay For Performance SEO

The concept of Pay For Performance SEO is simple, you pay nothing until the results you want are achieved. It makes much more sense than charges based on ‘time on job’, As a client you probably care little about how many hours it takes to accomplish the goals you have set out. Nor does it make any sense for a small business to pay up front for a service that can’t be guaranteed to succeed. Pay For Performance SEO is performance based, after all SEO is a performance based industry, so you only ever have to pay when prearranged goals have been successfully achieved.

Sure you still have to pay, every silver lining has a cloud, at that time however, you will already have achieved your goals and enjoying the rewards that come with it. Many Small Business SEO packages now include Pay For Performance as an option.

The Benefits of Small Business SEO Services

The benefits of SEO for the small business are many, too many to fully cover in one article. The point is customers are online right now searching for the products or services that you provide. By having a website that can’t be found you are playing an important part in the success of your competitors. Every time they make a sale its one lost to you.

SEO raises the visibility and awareness of your products among your target customers, it extends the reach of your products and opens up a global markets that was hitherto unreachable. If you are interested in Small Business SEO Services Talk to an SEO Today.

2. Presuming That They Can Conduct All local SEO In House –On Budget  SEO surely is not a fixed craft, which once you have done it for a couple of years, then you understand or know it all. It is a constantly changing, continuously moving set of goal posts. Internal teams that are tiny, or have not been assembled organically based on expertise, almost never have the time to investigate or explore unrelated categories. At the same time, unless you are a true internet pro, the access to resources and wide range proficiency bases might be restricted.  However, if you are a major brand name, and wish to do actual SEO internally on a monetary budget, I would not advise it. You can certainly hire a full time SEO company for the cost of 2-3 staff, and have access to complex skills and the benefit of their expertise day to day with other campaigns. This is not to say that it is impossible to have a full in-house SEO staff. All I am saying is, if you have never done it before – plan this strategy with due caution.  Back in 2007, High Rankings interviewed Danny Sullivan on the topic and many of the responses still hold true in my judgment. If you are intent on training an inhouse staff – at least install some reliable methods for SEO .

3. Not Treating SEO Like A True Revenue Channel  Sounds surprising right? In my past experiences, 7 out of the 10 Big Brands I have worked with did not have SEO KPIs, Strategies or Plans in position. It was something delegated to an in house tech, or to a department often with dismal results. This happens when you do not grant the channel the esteem it should get.  SEO is definitely more than a series of link builders and content writers, it is a full blown Marketing Discipline, that needs strategy, thought, research and focus.

4. Not Distancing Brand Traffic And Sales From Generic Keyword Sets  In my opinion, this is the greatest blunder. Examining SEO sales as a whole and then assuming that the channel is healthy is quite myopic. Brand traffic, in many instances, is a given. Including those sales as part of the ROI is not the best way to judge the return on investment. A clued up Big Brand would value the revenue gotten from Generic Keywords.  Some brands (especially those in extremely competitive industries) do this really well while more conventional Big Brands dont in my experience.

5. Not Including The SEO Team  This a tremendous process problem in many businesses. From full marketing plans to press releases, from product release to PR disaster, the SEO team ought to be involved or kept aware of every issue at every stage. There are often first mover benefits in local SEO, especially PR. Not providing your own team the edge means you are essentially working in detriment of the brand in the long run. For instance, one brand I worked with had a policy of giving out their Press Releases before they were published on the site PR Section. The result? A third party website that auto publishes press releases got into Google News right away and made it next to impossible for this brand to get in that space.