"What does your brand say about you? You need a solid brand foundation that encompasses effective marketing messages.

TESTIMONIALS

See what some of our Web Age Marketing clients have to say about our services.

RICH SCHOTT

Chesapeake Bay Sport Fishing

I have been using the services of WAM for the past year and I have to say that they have gone up and beyond my expectations. They have delivered all the results they initially promised and more. I have even referred a few other businesses as well that are currently having the same experience I did for my site Chesapeake Bay Sport Fishing. WAM has become our largest asset in our marketing budget.
Capt. Rich Schott

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It’s great to see our pages move up in the Google search and to see we had 1011 visitors to our website!

Thank you Brian for all your hard work for our company.

Lannette
Focus Telecommunications

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I just looked over the Web ranking email you sent and it was terrific news!  Thank you for all the hard work you have done to increase our rankings.

Have a wonderful day!

Lannette Gerbrick
Focus Telecommunications, Inc.
VP of Business Development

When it comes to answering your phones – You need the Power of a Person!

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I want to thank you both for helping us make the Focus website more advanced.

One of our sales people (Anne) answered a lead today that came from Google, this potential customer told Anne that we were the first company listed on Google (a truly wonderful surprise) and that she liked our website best of all she had looked at, because it told about our history and that Focus is a family business. Thank you for all your advice in how to set up the site and what to say. And a huge thanks for working through our words and putting us in first place!

We have been getting some good leads through your efforts, and have sold about 8% of those we have gotten. We sold about 75% of the referrals we have gotten through our own clients, so I am pretty happy with the 8% of Google leads.

We have appreciated all the hand-holding you have given us, and will sing your praises any time you want to use US as a referral!

Hugs,
Donna
Donna West
Focus Telecommunications, Inc.
301-421-1111
Direct 301-854-0284
ATSI Board of Directors

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Your report is EXCELLENT!
Your Screencast explanation concise and understandable even for the not geek.
Your service is A+.
Great job!
Steve
NJ Paintball Club

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Typical Blunders Big Business And Small Business As Well Make in Local SEO (Search Engine Optimization)

Typical Blunders Big Business And Small Business As Well Make in Local SEO (Search Engine Optimization)

1. Utilizing a Non-SEO To Coordinate The Campaign  is kind of obvious ,right? Possibly, possibly not. Even though rigorous SEO proficiency might actually not be crucial, comprehension of general local Search Engine Optimization, also known as Local Internet Search Marketing,  definitely is for any truly serious for any business doing local SEO. Doesnt make a difference if the actual SEO is being executed by an external company. In order to align the brand name and its strategic method, you have to have a person who comprehends both. An SEO Manager must comprehend both. Insufficient understanding, or possibly even shortage of interest in understanding can potentially not only impede the business’ SEO strategy, but it can certainly have seriously undesirable consequences.  An instinctive and clever person can go far in strengthening your marketing and have the ability to separate all the bullshit apart from legitimate professional opinions, as Rae so decently outlined.

2. Presuming That They Can Conduct All local SEO In House –On Budget  SEO surely is not a fixed craft, which once you have done it for a couple of years, then you understand or know it all. It is a constantly changing, continuously moving set of goal posts. Internal teams that are tiny, or have not been assembled organically based on expertise, almost never have the time to investigate or explore unrelated categories. At the same time, unless you are a true internet pro, the access to resources and wide range proficiency bases might be restricted.  However, if you are a major brand name, and wish to do actual SEO internally on a monetary budget, I would not advise it. You can certainly hire a full time SEO company for the cost of 2-3 staff, and have access to complex skills and the benefit of their expertise day to day with other campaigns. This is not to say that it is impossible to have a full in-house SEO staff. All I am saying is, if you have never done it before – plan this strategy with due caution.  Back in 2007, High Rankings interviewed Danny Sullivan on the topic and many of the responses still hold true in my judgment. If you are intent on training an inhouse staff – at least install some reliable methods for SEO .

3. Not Treating SEO Like A True Revenue Channel  Sounds surprising right? In my past experiences, 7 out of the 10 Big Brands I have worked with did not have SEO KPIs, Strategies or Plans in position. It was something delegated to an in house tech, or to a department often with dismal results. This happens when you do not grant the channel the esteem it should get.  SEO is definitely more than a series of link builders and content writers, it is a full blown Marketing Discipline, that needs strategy, thought, research and focus.

4. Not Distancing Brand Traffic And Sales From Generic Keyword Sets  In my opinion, this is the greatest blunder. Examining SEO sales as a whole and then assuming that the channel is healthy is quite myopic. Brand traffic, in many instances, is a given. Including those sales as part of the ROI is not the best way to judge the return on investment. A clued up Big Brand would value the revenue gotten from Generic Keywords.  Some brands (especially those in extremely competitive industries) do this really well while more conventional Big Brands dont in my experience.

5. Not Including The SEO Team  This a tremendous process problem in many businesses. From full marketing plans to press releases, from product release to PR disaster, the SEO team ought to be involved or kept aware of every issue at every stage. There are often first mover benefits in local SEO, especially PR. Not providing your own team the edge means you are essentially working in detriment of the brand in the long run. For instance, one brand I worked with had a policy of giving out their Press Releases before they were published on the site PR Section. The result? A third party website that auto publishes press releases got into Google News right away and made it next to impossible for this brand to get in that space.

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Reasons To Use Internet Marketing And Advertising Company

Business can be a hard thing to have, but it will be made even harder when you decide to start a new venture. You might realize that the new venture will have a different format for advertising that you are not used to using. One of those ventures that you will be exploring is going to be the internet based services. Since it could be a hard thing to do make sure you know why you should utilize an internet marketing and advertising company.

internet marketing and advertising

Smart Internet Marketing & Advertising

Using one of these companies can be expensive so you should have a budget set. By having a budget set your going to realize that your not going to spend to much money and will still be able to maintain a good profit margin in your business.

One thing that these companies can help you out in is that this is an ever changing format and since they are only doing this form they can adapt to those changes quickly. Since you might not realize that changes are coming because you are a new comer you will not know what to change to avoid losing sales. However, since these companies are experienced they can help you avoid any of the changes hurting your business.

Something else to realize is that they are able to help you gain the visitors that your site needs. Visitors are key in making sales for your site. These companies are able to help you get those sales by knowing which words to target that are specific to people that are looking to purchase the items. You might discover that they can even provide you with the education on how to handle some of these aspects on your own.

They can also help you get the sales by being specific about the product that you have on your site. If you use a marketing plan outside of the web you know that you are generalized as possible to attract peoples attention and to get them to come into your store. However, on the internet the people are going to want to find a specific product quickly and these services can help you be specific about each product that you are offering to help guide people to the proper one.

You will want to consider that some of these places will help you out by providing back links to your site which will increase its ranking in the results pages. These links are going to increase the popularity of your site in the eyes of the search engines which means that they are going to rank you higher on the results pages.

At times they could also put in place a long term plan that is going to work for years on end even if you do not use that company any longer. Since many times it will take some time before you are categorized for everything that you want to be on the internet you will find that you can get that done here. However, you will see that years down the road this service might have started out on one word and now after a year or two you are ranking in all the first ten returns for the targeted word.

Running your business is a great thing, but new ventures can be a challenge. When you decide to venture onto the internet with your business one issue is the marketing method is going to be different than what works for you. To help you avoid making tremendous blunders you might want to realize that you should look at the reasons why you need to utilize an internet marketing and advertising company.

WEB AGE MARKETING

VP of Sales

Greg Thompson

Direct: 843.446.6016

Office: 843.492.5667

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The Benefits Of Using A Search Engine Ranking Service

Traffic is key to keeping any business open because that traffic could easily turn into sales. Once you have found out how to get that traffic you will want to keep it coming. However, when you enter into the internet the traffic can be harder to come by. That is because many people are using the search engines to find your site. However, if you do not use a search engine ranking service you might not know where you rank on the results pages. Here are some of the reasons that you will want to utilize these companies.

Search Engine Ranking Service

Search Engine Ranking Service

You are going to want to remember that these people are performing a specialized service. So you should anticipate that the charge will be high much like when you go to see your doctor, lawyer, or any other people that can help you out on a professional level.

A great reason to use these is you are going to find out where you are listed for specific keywords. That way you will know if your targeting the proper words or not. So you can see that this information can be important in helping you secure a long term traffic source.

Another reason is that these services can at times show you how the engines find your site. Knowing how they view your site will help you out in knowing where your traffic is coming from. This can also help you know what you need to change to gain the traffic that is vital to making sales.

Something else is that some of them will be able to teach you what you need to do to get a higher ranking. These companies are a great service, but you might find that some of them are going to teach you what exactly you need to do to get your site higher on the results pages.

If you are willing to pay the extra cost some of them will be able to help you out by performing the work for you. Depending on the cost you could find that some of these companies will do the work for you. By knowing the cost you can make an educated decision on if you want them to do the work for you. That might be a great choice to make since you already know that they are a professional company and one that will probably handle this task just as good as they did the one of researching your site.

Sales are something that drives a business when used hand in hand with traffic. Some of these companies are able to help you out tremendously in targeting what are called buying keywords. Those buying keywords are ones that generally turn into sales for your business. So you could find that you targeted and rank well for a word that people do not want to purchase a product from, but you will find that you could change it around easily to get those selling keywords put into your system.

Running your own business is a challenge, but when you expand that to a format that you might not be that used to it becomes even harder. However, if you are going onto the internet to sell products you will find that you can easily be overwhelmed because your traditional methods do not work. However, you will want to make sure that you utilize a search engine ranking service to help you out in getting the sales that you need.

WEB AGE MARKETING

Founder & President

Brian J Williams

Office: 843.492.5667

Brian@WebAgeMarketing.com

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VIDEOS


Maryland Fishing Fishing in Maryland catching that big stripped bass was a lot of fun for al of us. Great fishing fun. Spring is always a great fishing season for the Chesapeake bay.

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