Advertising on the Facebook platform is a necessity in today’s business world if you plan on being in business for the next 5 years and beyond. Facebook isn’t going anywhere and only getting bigger.
Facebook is a very highly targeted form of advertising. You can reach people by age, interests, behavior, and location. You can choose specific demographics and online behaviors by creating custom audiences. It is also extremely inexpensive relative to other forms of advertising especially traditional forms of interruption advertising such as radio, billboards and television.
Have you ever visited a website and saw their Facebook ad shortly afterwords? This is called remarketing. This tactic allows you to advertise to recent website visitors. This means that if someone visits your website, and does not purchase or contact you, you can re-market to them with Facebook advertising. This can really work well to boost your conversions.
The best part – The results are measurable. And, the numbers will speak for themselves. You will be able to see how many impressions and clicks you receive to help determine your ROI.
This all sounds great, right? The downside is that it is not easy to increase sales through Facebook advertising. It takes time and experience as Facebook is in constant motion, it changes all the time. You could easily waste thousands of dollars and not see any return on your investment. Because of this, we strongly recommend investing in a social media advertising service or hire a Facebook advertising specialist.
There are many more benefits to Facebook Advertising and we can help set you up to get the most out of your Facebook ads delivering you the best return on your marketing investment. Call and speak to one of our specialists today! 843.286.5161
